Market guides

B2B and B2C leads in the US: what to expect on price and quality

The US is the largest and most competitive market we serve, for both B2B and B2C. Contact data is abundant here, which moves the hard part: finding contacts is easy, proving one is exclusive, verified, and safe for the channel you plan to use is not.

5 min read · Updated September 2026

What makes the US market different?

Scale cuts both ways. There is more contact data available than in any other market we cover, and also more buyers competing for the same decision-maker. This is where the self-serve platforms concentrate their coverage, so it is also where a shared record is most likely to have already reached your competitor. Exclusivity is worth more here for exactly that reason.

A valid number is not the same as a number you can dial

In the US, confirming that a phone line is active and confirming that you are allowed to call it are two separate questions. Verification answers the first one. The second depends on your own compliance setup, including national and state Do Not Call obligations and how you capture consent. That is why records are split into a Prospecting tier, suitable for email or LinkedIn, and a Verified Call tier for phone and SMS contact. Confirm your own obligations with your counsel before any calling campaign.

Which industries buy the most leads in the US?

Insurance: one of the most documented lead markets in the country, and one where shared and exclusive leads price very differently.
Home services and contracting: high intent, geographically tight, and strongly seasonal.
Financial services: heavy verification requirements and low tolerance for stale records.
Healthcare revenue cycle and medical billing: a segment where the specific title matters more than the company size.
Call centers and BPOs: both US based operations and offshore teams serving US brands.

Frequently asked questions

Can I segment by state or metro area?

Yes, geographic segmentation down to state, metro, and ZIP is part of the standard Tier 1 filters.

Does a verified US phone number mean I can legally call it?

No. Verification confirms the line was active at delivery. Whether you may dial it depends on your own compliance setup and consent handling, which is why the Prospecting and Verified Call tiers are separate. Confirm your obligations with your own counsel.

EDITORIAL NOTE

This guide reflects Qurada’s operating methodology and the information available at its update date. Scope, source availability, and verification results vary by market and workflow.

Verification & data qualityHow much does it cost to verify a B2B or B2C lead?

QURADA

Ready to define the market you need to reach?

FREQUENTLY ASKED QUESTIONS

Questions, answered directly.

Clear terms around exclusivity, verification, delivery, and sourcing.

What is an exclusive B2B or B2C lead?

An exclusive B2B or B2C lead is a business contact licensed to a single buyer within a given territory and vertical. It's never resold to a direct competitor during the agreed exclusivity period. Unlike a shared lead, sold to several buyers at once (the model most self-serve platforms use), an exclusive lead has a single owner. That changes the whole outreach dynamic: no race against three other companies dialing the same number the same day.

How much does it cost to verify a B2B or B2C lead?

It's billed per verification attempt, not per successful match, and since not every attempt turns up a valid, reachable contact, the effective cost of a lead you can actually use runs meaningfully higher than the attempt rate alone.

What is the difference between a shared lead and an exclusive lead?

A shared lead is sold to several buyers at once. An exclusive lead is licensed to just one, and that single fact consistently changes the price. In industries where this pattern has been documented in more detail (insurance, mortgages, roofing), an exclusive lead consistently costs 2 to 3 times more than the same lead sold as shared. It isn't an arbitrary markup. It's what it's worth to remove the race against other buyers for the same contact.

What does it mean for a lead to be "verified"?

That, before delivery, the email was confirmed to exist and the phone number was confirmed active: a real check, not a syntax validation. One-by-one verification happens lead by lead, not by sampling the batch. It's the difference between "95% of this list probably works" and "every contact on this list was confirmed before it was delivered to you."

How long does delivery of a B2B or B2C lead list take?

3 business days from when the search criteria are confirmed: ICP, volume, and enrichment tier. For recurring supply, delivery becomes a fixed cadence agreed in advance: weekly, biweekly, or monthly, matched to the buyer's consumption pace.

What is the Verified Call tier?

It's the classification given to a lead when it has a documented basis for phone or SMS contact, not just email. It differs from the Prospecting tier, which is suitable for email or LinkedIn but not for calling. The distinction exists because not every contact record is equally fit for every channel. Mixing the two up is the most common way an outreach team gets into trouble without realizing it.

How much do Apollo, ZoomInfo, and Lusha charge for a verified contact?

Between $0.25 and $1.00 per contact with phone, depending on the platform, and in none of the three cases is the data exclusive. *On top of a reference annual subscription of US$15,000 to 45,000. Data from all three platforms can be available, at the same time, to every other subscriber, which is why two competing companies sometimes end up calling the same prospect the same week.

How is the price of a B2B or B2C lead block calculated?

It depends on three variables: the data's enrichment tier, the block's volume, and whether it's a one-time purchase or recurring supply. Enrichment tier: higher enrichment and verification means a higher price per lead. Volume: large blocks (10,000 leads or more) get a volume discount. Recurrence: contracting recurring supply instead of a one-time block earns an additional discount.

Where does the B2B and B2C contact data come from?

From public, lawfully accessible sources, processed with artificial intelligence for filtering and segmentation, and manually verified before delivery. No platform whose terms of service expressly prohibit resale of their data is used as a source. All figures in this article are either our own operating data or public pricing research on each platform mentioned, current as of publication. Third-party prices can change without notice. Verify directly with each provider before deciding.